WORKING OUT OF STRATEGY OF STOREKEEPING OF PHARMACEUTICAL FIRM

Research of experience of the firm which is engaged in pharmaceutical business, has confirmed necessity of working out the scientifically-proved strategy of storekeeping by different groups of medicines. Instability of economy during the periods of crisis, instability of prices on pharmaceutical production and inflation generate risks, both for firm, and for its foreign partners. For the purpose of optimum strategy creation storekeeping of medicines is grouped by consumer properties, for each group demand is investigated and depending on features of demand optimum strategy of storekeeping with use of dynamic models, periodic and with critical level is developed. Efficiency is received at the expense of economy of operating assets, improvements of servicing and increase of attractiveness of pharmaceutical business for domestic and foreign partners-suppliers of production.

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